Branding Services

If you can’t clearly explain what you do and how, it makes it that much harder to gain traction and support for your efforts. The good news is there are few things we love more than helping organizations figure out their brand message!

Through a series of stakeholder interviews, a deep dive into your marketing channels, existing brand materials, and fundraising tools, and our own custom blend of sheer curiosity, we’ll help you articulate what you do, how you do it, and who you do it for. We’ll note where you are now and where we think you can go. And we’ll craft your new brand voice, pillars, and messaging by audience, among other things.

At the end of the day, you’ll have new boilerplate messaging, content for your website, social media, and marketing collateral, and language for your volunteer and fundraising initiatives. Ready to uncover your organization’s singular voice?

Your brand is both your reputation and your visibility — and that is often tied to your name. But sometimes a name reflects where you once were and not where you are today. Enter the naming process.

This is usually incorporated into the strategic brand messaging process, where we ask guided questions during the stakeholder interviews related to your name. We’ll also make recommendations for taglines to accompany each name — for example, if the proposed name is more literal, we might recommend a loftier tagline. Conversely, if the proposed name is more abstract, we might pair it with a tagline that is more direct.

Ultimately, we want to make sure your new name resonates with your desired audience while building on the positive brand reputation you've already established!

For many people, there’s no distinction between a logo and a brand — which is why your logo is so crucial to your brand’s identity. It helps people immediately recognize your organization and also conveys a certain aura about your brand. Getting the logo just right can be a tricky one. Fortunately, we love helping organizations refine or refresh their brand!

Our logo evolution process involves a questionnaire, a conversation, and lots of conceptualization. Once we nail your visual identity, complete with typography, logo mark, and color palette, next up is your brand guidelines. With this nifty document in hand, you’ll get the tools and parameters to make sure that your brand looks and feels consistent no matter what medium you use — and when you work with any designers in the future, you can simply hand over the document and they’ll know exactly what to do with it.

Let’s work together to respect and value what you love about your current brand, while updating and refreshing your overall look!

Running a business as a solo entrepreneur is no small matter. And we know all too well that where we start is often not where we land — whether that’s from the services we provide, the way our brand is represented, or simply how we’re showing up in physical and virtual spaces.

That’s why we created the Sunny Solopreneur — an abbreviated version of our signature brand services designed solely to help solopreneurs articulate their why and their how, leading into the creation of an elevated logo and visual identity. With these new tools in your box, we can help you take your brand to the next level.

Bonus: for an additional cost, participants can opt into a one-hour brand photography session with our super cool partner, Mollye Miller Photography!

While these are our core branding services, we can offer lots of supplementary services to support your brand needs. These include:

• Tagline creation
• Brand families and logo lockups
• Standalone brand guidelines
• Standalone color palettes
• Stationery

If it’s not listed here, reach out anyway! We’d love to hear from you.