Welcome back to our two-part series on SEO for nonprofit communicators! You’re an expert now on the technical definition of SEO and you have an idea of how it is activated. In this blog, we’ll dig into meta descriptions, backlinks, and Google tools that can help you...
Raise your hand if you’re in nonprofit communications, you’ve heard the phrase “SEO,” but have no idea what it is. Keep your hand up if the idea of SEO intimidates you. Hand still up? You’re not alone. First, let’s define SEO. It’s a phrase that’s bandied about...
Got a new product or service that you want to promote to your local community? Wondering how to reach them without looking up every single street address in the area? Every Door Direct Mail might be the tool for you. Offered by the United States Postal Service, it...
There’s a lot of chatter about how to be accessible in practice. It’s also something we are very conscientious about, given that one of our founders is deaf and knows firsthand what it’s like to see content that is inaccessible. So we thought, why not share our tips...
Welcome back to our series on marketing jargon! This time, we’re decoding web marketing terms by breaking down the most commonly used phrases across the big wide web. Let’s get right to it! 1. User Experience (UX) In this context, user experience refers to the process...
An effective and comprehensive communications plan can be a gamechanger for your nonprofit organization — especially when it comes to managing your time and your priorities. It helps you remember the big picture (your mission!) and remember just why you’re spending so... 
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