Got a new product or service that you want to promote to your local community? Wondering how to reach them without looking up every single street address in the area? Every Door Direct Mail might be the tool for you. Offered by the United States Postal Service, it...
There’s a lot of chatter about how to be accessible in practice. It’s also something we are very conscientious about, given that one of our founders is deaf and knows firsthand what it’s like to see content that is inaccessible. So we thought, why not share our tips...
Welcome back to our series on marketing jargon! This time, we’re decoding web marketing terms by breaking down the most commonly used phrases across the big wide web. Let’s get right to it! 1. User Experience (UX) In this context, user experience refers to the process...
An effective and comprehensive communications plan can be a gamechanger for your nonprofit organization — especially when it comes to managing your time and your priorities. It helps you remember the big picture (your mission!) and remember just why you’re spending so...
Email continues to be one of the most effective ways to reach a large audience instantly. However, maintaining an email list can feel like a thankless job, due to the sheer amount of time it takes to sort through and process data. To help you out, we’ve put together a...
There’s a ton of marketing jargon flying around — and we’re guilty of throwing those words around too, assuming that our clients understand it all. But we try to remember that what’s secondhand to us is not necessarily familiar to the average nonprofit professional.... 
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