Sure, you might know us as the dynamic duo behind Sunny Side Creative — but have you ever wondered how we evolved into our creative powers? We had so much fun sitting down with Aubrey Shaffner of the Golden Approach podcast, talking about who we are and how our personal histories shape how we work with our clients.
While we can’t say that guesting on podcasts will be a regular feature of ours, the Golden Approach is special to us. In 2024, Aubrey approached us about helping with her rebranding efforts. Knowing how aligned we were on cultures, values, and a desire to do good for the world, the project was an easy yes. We embarked with messaging, shifted to visual identity, and closed out with new brand guidelines.
To date, her evolved brand continues to be one of our favorites. (Just ask to see her brand guidelines — we love showing them off!) When she asked us to speak on her podcast, it was also an easy yes!
If you have about 40 minutes to spare, check us out on the Golden Approach.
Topics Covered
- Meet Jess and Elisa — aka Sunny Side Creative!
- How marketing is a long-term, strategic effort with many prongs
- Our philosophy and our approach
- Empathy as a professional tool
- Why you should hang with us
It was such a treat for us to do this and we hope you find it fun too!
