Strategy Services

Some people are good at strategy, and some people are good at execution. We happen to be good at both. When you’ve got the strategy and execution on lock, you can achieve greater brand awareness, meet your audiences where they are, drive engagement and interaction, and so much more.

Enter: our personalized marketing & communications plan. First, we’ll create a customized strategic marketing plan that explores all the possible touchpoints that you and your team can use to maximize your marketing efforts. We want to give you every possible tool you may want to use down the line so you can lay the foundation that allows your different marketing efforts to overlap and work together.

Here are just a few of the topics we can incorporate into your strategic marketing plan:

• Content strategy and creation
• Social media
• Email marketing
• SEO
• Google tools
• Design and print
• Community and partnership development
• Event marketing

Then, we’ll create a quarterly communications plan that expands on your marketing plan by creating actionable items for your day-to-day in a way that considers audience, timing, distribution channel(s), and objectives. In addition to implementing your bigger picture goals, we’ll look at the tactical steps necessary to promote your upcoming events, fundraising initiatives, calls to action, general outreach efforts, etc. in a thoughtful way.

What you get: a super-thorough fancy pants color-coded spreadsheet organized by audience, distribution channel, purpose, and more. You can print out and check items off if you’re old-school or import into your web-based project management software like Asana, Monday, or Teamwork. However you operate, you’ll have a step-by-step guide of what to do. Hooray!

We did the big picture, pie-in-the-sky thinking. Now it’s about the day-to-day maintenance and the what’s next of it all. Drawing upon the work we completed for your marketing & communications plan, we can continue executing on your robust strategy with additional quarterly communications plans.

Each quarter, we’ll kick off with a meeting to discuss your upcoming events, fundraising initiatives, calls to action, and general outreach efforts. Remember, the more we know, the easier it becomes to plan accordingly. We’ll also discuss your big picture to make sure that your communications efforts are driving toward clearly articulated goals and integrating objectives from your strategic marketing plan. And then we update our fancy-pants color-coded spreadsheet.

Basically, we nerd out, you get an actionable game plan for the next quarter, and everyone wins!

Branded social media templates go a long way in creating immediate brand recognition and visibility. To support your marketing goals, we can create eight templates within your Canva Professional Account, providing you with full control over future editing while maintaining brand consistency. We’ll also set up your brand kit within Canva so you are empowered to continue building your toolkit of branded materials! Yay for brand consistency!

For organizations that are strapped for time, being able to outsource the execution of your marketing and communications efforts can be a huge value add. That’s where we come in! Consider us part of your team, on call for any needs.

We’ll kick off each month with a strategy meeting to cover your needs — and if things pop up throughout the month, simply submit a form request and we’ll hop to it! We can support you at the strategy level or the tactical level — you decide.

Ways you can deploy our expert skills include:

• Executing on any marketing or communications initiatives
• Creating design and content for marketing, promotional, and event materials
• Developing and publishing social media content to promote your programs, services, and/or events
• Designing and publishing newsletters
• Proofreading and editing content
• Updating website content
• Supporting other internal and external communications needs

Really, you name it, we’re up for the challenge.

Need something not listed here? Tell us and let’s see what we can do!