Case Study
strategic support
For fans of Edgar Allan Poe, there’s one can’t miss spot in Baltimore: the Edgar Allan Poe House & Museum. Operated by Poe Baltimore, the house retains much of the original detail from the time Edgar Allan Poe inhabited it and is a must-visit location for literary fans. Additionally, Poe Baltimore plans and hosts the International Edgar Allan Poe Festival & Awards each October. Most remarkably, this is all done as a largely one-woman shop — and her 24 hours are jam-packed. Enter Sunny Side Creative.
Our first engagement was the development of a comprehensive marketing strategy to identify possible ways to grow brand awareness and engage more supporters for both the museum and the festival. From there, we crafted a communications plan designed to activate some of the strategies outlined in the marketing plan within a specific timeframe. And finally, we rolled into a monthly retainer agreement, where we could continue building on the work we started together.
Through a monthly retainer agreement, we’ve been able to help Poe Baltimore create and implement a social media strategy for the short-term as well as assess long-term visions. We’ve leveraged Google’s Ad grant for nonprofits to get the house, museum, and festival in front of more eyes. And we’ve helped knock a bunch of to-do’s off the director’s ever-growing list by simply taking those tasks off her plate.
It’s just one way of helping our clients do what makes them shine — or in Poe Baltimore’s case, help Poe’s legacy live on.
For us, strategy means more than just thinking about your long-term picture. It also means figuring out the short-term needs that give you the time and capacity to tackle those long-term goals.
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