Email List Management Best Practices

Email List Management Best Practices

Email continues to be one of the most effective ways to reach a large audience instantly. However, maintaining an email list can feel like a thankless job, due to the sheer amount of time it takes to sort through and process data. To help you out, we’ve put together a...
31 Key Marketing Terms to Know for 2025

31 Key Marketing Terms to Know for 2025

There’s a ton of marketing jargon flying around — and we’re guilty of throwing those words around too, assuming that our clients understand it all. But we try to remember that what’s secondhand to us is not necessarily familiar to the average nonprofit professional....
11 Must-Have WordPress Plugins for Nonprofit Organizations

11 Must-Have WordPress Plugins for Nonprofit Organizations

Fun fact: there are more than 59,000 free plugins for WordPress — and thousands more that can be purchased via plugin marketplaces — which means the way your nonprofit website is designed and functions has endless possibilities. However, when it comes to our must-have...
LinkedIn for Fundraising

LinkedIn for Fundraising

Most people think of LinkedIn as being a professional network, geared toward jobs and networking. But savvy fundraisers and development professionals know that LinkedIn can be a useful tool for prospecting and engagement in service of a nonprofit organization’s...
Emojis for Nonprofits: Yay or Nay?

Emojis for Nonprofits: Yay or Nay?

There’s been a noticeable shift in how we communicate — to volunteers, to donors, and even within our own internal communications to staff. Some people are fans of emojis, finding them to be a shorthand to convey emotions, while others find emojis to be unprofessional...
The Google Ad Grant for Nonprofits, Explained

The Google Ad Grant for Nonprofits, Explained

We love a good corporate and social responsibility initiative — and the Google Ad Grant is a perfect example. For those who qualify, organizations receive up to $10,000 in grant money to spend on ads that will appear on Google’s search engine results pages (SERPs)....